vasGO Surveys

Gather Real-Time Insights and Improve Customer Satisfaction

Customer Feedback Dashboard
Last 7 days
Last 30 days
Last quarter
Custom
NPS Score
+42
8% vs last period
CSAT Score
4.7
3% vs last period
Response Rate
68%
12% vs last period
Surveys & Feedback Tools

vasGO Surveys

vasGO Surveys provides businesses with powerful tools to collect customer feedback, measure satisfaction, and generate insights that drive continuous improvement and growth.

Our AI-powered platform helps you understand your customers better, identify areas for improvement, and make data-driven decisions that enhance customer experiences and boost loyalty. VasGO Surveys empowers businesses with a cutting-edge suite of tools designed to collect, analyze, and act on customer feedback with precision and ease. Whether you're aiming to improve your products, services, or overall customer journey, our intelligent survey solutions help you get there faster and smarter.

Whether you're a startup or an established enterprise, VasGO Surveys gives you the tools to: Gather meaningful feedback across multiple channels Measure and improve customer satisfaction and loyalty Uncover patterns and trends with AI-powered insights Drive smarter decisions based on real-time data

Explore Features Request Demo
Key Features

Powerful Survey Capabilities

Discover the powerful features that make vasGO Surveys the preferred feedback solution for businesses.

Multi-Trigger Surveys

Reach Customers Through Multiple Channels

Gather feedback from customers through SMS, USSD, and mobile apps, ensuring broad reach across various channels.

With support for SMS, USSD, and mobile app integrations, you can engage customers on the platforms they use most — whether online or offline, urban or rural.

  • Smart Channel Selection - AI automatically routes surveys via SMS/USSD/mobile apps based on customer behavior—boosting response rates by 25-40%.
  • Context-Aware Questioning - Dynamically adjusts survey length and questions using device type (short USSD menus for basic phones) and transaction context (post-purchase vs. support interactions).
  • Real-Time Sentiment Triage - NLP analyzes open-ended responses in 15+ languages, alerting teams to urgent issues (<5 min detection).
  • Automated Feedback Loops - Triggers CRM/helpdesk workflows when scores drop—e.g., auto-generates support tickets for "Detractor" ratings.

Customer Satisfaction Survey

Help us improve your experience

How would you rate your overall experience?

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2
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5
Very Poor Excellent

What aspects of our service did you like the most?

Any additional comments or suggestions?

2 of 3

Real-Time Reporting

Immediate Insights for Quick Decisions

Get immediate insights into survey responses and use the data to make quick decisions.

  • Live Response Dashboard - AI-driven analytics update in real time, tracking NPS, CSAT, and custom KPIs with zero latency.
  • Automated Alerts & Triggers - Instant alerts via Slack, Teams, or Dynamics for detractor feedback, sentiment drops, or emerging trends.
  • Competitive Benchmarking - Real-time AI insights compare your performance to industry averages, highlighting key gaps.
  • Smart Root-Cause Analysis - Uncover the "why" behind feedback patterns with intelligent, automated analysis.
Real-Time Feedback Dashboard
Responses Today
247
18% vs yesterday
Avg. Rating
4.8
0.3 vs yesterday
Detractors
12
5 vs yesterday

NPS Surveys

Measure Customer Loyalty

Use the Net Promoter Score methodology to measure customer satisfaction and gain actionable insights to enhance service quality.

  • Smart Survey Routing - Deploy NPS questions via email/SMS/in-app at optimal times (e.g., post-purchase or support resolution) with AI adjusting question depth based on customer engagement level.
  • Real-Time Detector Alerts - Instant SMS/Teams alerts when detractors (0-6) respond, with AI-suggested recovery scripts and auto-tags responses by topic (product, support, pricing) using NLP.
  • Predictive Churn Analysis - Identifies at-risk promoters (7-8) likely to downgrade within 90 days and recommends retention offers (discounts/check-ins) with 82% accuracy.
  • Competitive Benchmark Engine - Compares your NPS against real-time industry averages and flags statistically significant drops before quarterly reviews.
How likely are you to recommend our product/service to a friend or colleague?
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10
Not at all likely Extremely likely
NPS Breakdown

Insightful Analytics

Actionable Customer Intelligence

Analyze customer sentiment, preferences, and pain points to guide product and service improvements.

  • Sentiment & Emotion Detection - Real-time NLP analysis of survey responses, reviews, and support tickets to detect frustration, delight, or indifference and track emotional tone shifts over time to predict churn risks.
  • Automated Trend Spotting - AI clusters feedback into key themes (e.g., "shipping delays," "UI confusion") and ranks by urgency, identifying emerging pain points before they scale (e.g., 42% spike in "checkout errors").
  • Predictive Improvement Modeling - Simulates how potential changes (pricing, features, support) could impact satisfaction scores and prioritizes fixes by ROI potential (e.g., "Resolving login issues = +12% NPS").
  • Competitor Gap Analysis - Benchmarks sentiment against public reviews of competitors and reveals your unique weaknesses ("Your app ratings are 1.3★ lower on speed").
Sentiment Analysis

"The customer service team was incredibly helpful and resolved my issue quickly. I'm very satisfied with the support I received."

2 minutes ago Sentiment: +0.92

"The product works as expected. Nothing exceptional but gets the job done. Would be nice to have more features."

15 minutes ago Sentiment: +0.12

"I've been waiting for a response for 3 days now. This is unacceptable and I'm considering canceling my subscription."

32 minutes ago Sentiment: -0.78
Why It's Valuable

Drive Business Growth with Customer Insights

Discover how vasGO Surveys can transform your business through customer feedback.

Improved Product/Service Quality

Optimize offerings based on direct customer feedback, leading to better satisfaction. Identify pain points and areas for improvement before they impact your business, and prioritize enhancements that will have the greatest impact on customer satisfaction.

Enhanced Customer Engagement

Keep customers engaged with personalized surveys that are easy to complete and share. Build stronger relationships by showing customers that their opinions matter, and create a continuous feedback loop that fosters loyalty and reduces churn.

Growth Insights

Leverage customer data to identify new business opportunities and improve overall performance. Uncover unmet needs that could lead to new product lines or service offerings, and gain competitive intelligence that helps you position your business more effectively in the market.

Survey Types

Comprehensive Feedback Collection

Choose from a variety of survey types to gather the specific insights you need to improve your business.

NPS Survey

Net Promoter Score® (NPS)

Measure customer loyalty and predict business growth with the industry-standard NPS survey. Identify promoters, passives, and detractors to understand what drives customer loyalty.

  • Single question format for high response rates
  • Follow-up questions to understand the "why"
  • Benchmark against industry standards
  • Trend analysis to track improvements over time
CSAT Survey

Customer Satisfaction (CSAT)

Measure customer satisfaction with specific interactions, products, or services. CSAT surveys help you identify areas of improvement and track satisfaction over time.

  • Multiple rating scales (stars, emojis, numbers)
  • Transaction-specific feedback
  • Department or product-specific insights
  • Immediate alerts for low satisfaction scores
CES Survey

Customer Effort Score (CES)

Measure how easy it is for customers to interact with your business. CES surveys help you identify friction points in the customer journey and streamline processes.

  • Post-interaction deployment
  • Process-specific feedback
  • Identify high-effort touchpoints
  • Correlate effort with customer loyalty
Product Survey

Product Feedback

Collect detailed feedback about your products to inform product development, prioritize features, and improve user experience.

  • Feature satisfaction ratings
  • Feature request collection
  • User experience evaluation
  • Competitive comparison insights
Market Survey

Market Research

Conduct comprehensive market research to understand customer preferences, test new concepts, and identify market opportunities.

  • Demographic data collection
  • Concept testing
  • Competitive analysis
  • Market segmentation insights
Process

How vasGO Surveys Works

A simple, effective process to collect and act on customer feedback.

1

Create Your Survey

Choose from pre-built templates or create a custom survey using our intuitive drag-and-drop builder.

2

Deploy Across Channels

Distribute your survey via email, SMS, web, mobile app, or QR code to reach customers wherever they are.

3

Collect Responses

Gather feedback in real-time with high response rates thanks to our mobile-friendly, engaging survey formats.

4

Analyze Results

Use our powerful analytics tools and AI-powered insights to understand feedback trends and identify areas for improvement.

5

Take Action

Close the feedback loop by implementing changes based on insights and following up with customers to show you value their input.

Applications

Industry Use Cases

See how different industries are leveraging vasGO Surveys to improve customer experience and drive growth.

Retail & E-commerce

Retail businesses use vasGO Surveys to gather post-purchase feedback, measure customer satisfaction, and identify opportunities to enhance the shopping experience.

  • 25% increase in customer retention
  • 30% reduction in cart abandonment
  • Improved product development

Healthcare

Healthcare providers implement vasGO Surveys to collect patient feedback, improve care quality, and enhance the patient experience across all touchpoints.

  • 40% improvement in patient satisfaction
  • Better identification of service gaps
  • Enhanced staff performance

Financial Services

Banks and financial institutions use vasGO Surveys to measure customer satisfaction, identify friction points in the customer journey, and improve service delivery.

  • 35% increase in NPS scores
  • Reduced customer churn
  • Improved digital banking experience

Hospitality & Restaurants

Hotels and restaurants implement vasGO Surveys to gather guest feedback, improve service quality, and enhance the overall customer experience.

  • 30% increase in repeat customers
  • Improved online ratings
  • Enhanced staff training
Success Stories

What Our Clients Say

Hear from businesses that have transformed their customer experience with vasGO Surveys.

"vasGO Surveys has revolutionized how we collect and act on customer feedback. The real-time insights have helped us identify and address issues quickly, resulting in a 40% increase in our NPS score within just six months."

Client
Grace Mwangi

Customer Experience Director, AfriBank

"The multi-trigger surveys have been a game-changer for our e-commerce business. We now collect feedback at key moments in the customer journey, which has helped us reduce cart abandonment by 35% and increase repeat purchases by 28%."

Client
Daniel Ochieng

CEO, ShopAfrica

Pricing

Simple, Transparent Pricing

Choose the plan that best fits your business needs.

Starter

$ 49 /month

Perfect for small businesses

  • Up to 1,000 survey responses/month
  • Basic survey templates
  • Email & SMS surveys
  • Basic analytics
  • Email support
  • Data export (CSV)
Get Started
Most Popular

Professional

$ 149 /month

Ideal for growing businesses

  • Up to 5,000 survey responses/month
  • Advanced survey templates
  • Multi-channel surveys (Email, SMS, USSD, In-app)
  • NPS & sentiment analysis
  • Real-time reporting
  • API access
  • Priority support
  • Data export (CSV, Excel, API)
Get Started

Enterprise

Custom

For large organizations

  • Unlimited survey responses
  • Custom survey templates
  • All survey channels + custom integrations
  • Advanced AI analytics & predictive modeling
  • White-labeling options
  • Dedicated account manager
  • 24/7 premium support
  • Custom data retention policies
  • SSO & advanced security features
Contact Sales
FAQ

Frequently Asked Questions

Find answers to common questions about vasGO Surveys.

You can set up and launch your first survey in minutes. Our platform offers pre-built templates for various survey types (NPS, CSAT, CES, etc.) that you can customize with your branding and specific questions. The intuitive drag-and-drop interface makes it easy to design surveys without any technical expertise. Once your survey is ready, you can deploy it instantly across multiple channels including email, SMS, USSD, or embed it in your app or website.

Yes, vasGO Surveys offers seamless integration with popular CRM and helpdesk systems including Salesforce, HubSpot, Zendesk, Microsoft Dynamics, and more. These integrations allow you to automatically trigger surveys based on customer interactions, enrich customer profiles with feedback data, and create support tickets from negative feedback. We also provide a robust API for custom integrations with your proprietary systems. Our team can assist with integration setup to ensure a smooth connection between your existing tools and our survey platform.

Our AI-powered sentiment analysis uses advanced natural language processing (NLP) to analyze open-ended responses in over 15 languages. The system identifies positive, negative, and neutral sentiments, as well as specific emotions like frustration, delight, or confusion. It goes beyond basic keyword matching to understand context, sarcasm, and nuanced expressions. The AI automatically categorizes feedback into themes and topics, helping you identify patterns and trends. The system continuously learns from new data, improving its accuracy over time. Real-time alerts notify you of urgent issues requiring immediate attention, allowing you to address customer concerns proactively.

We take data privacy and security very seriously. vasGO Surveys is GDPR and CCPA compliant, with all data encrypted both in transit (TLS 1.3) and at rest (AES-256). We implement strict access controls, regular security audits, and vulnerability testing. Our platform offers customizable data retention policies, allowing you to automatically delete data after a specified period. For enterprise clients, we provide additional security features including SSO integration, IP restrictions, and custom data residency options. We never sell your data or use it for purposes other than providing our service to you.

Our platform offers several features to help improve response rates. The AI-powered channel selection automatically chooses the best channel (SMS, email, in-app, etc.) based on customer preferences and past behavior. The context-aware questioning adjusts survey length and complexity based on the device and situation, making it easier for customers to respond. You can also use our A/B testing feature to optimize survey timing, wording, and design. Additionally, our platform supports incentives management, allowing you to offer rewards for completed surveys. The real-time analytics dashboard helps you track response rates and identify opportunities for improvement.

Ready to Gather Valuable Customer Insights?

Join thousands of businesses that have improved customer satisfaction and driven growth with vasGO Surveys.

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